Social-first video

Social-first video shoots

I shoot social-first video for Irish brands and companies from Dublin. One shoot is framed to work in vertical and horizontal, then edited hook-first and delivered in 9:16, 1:1 and 16:9 for every platform you post on.

What a social-first shoot is

A social-first shoot is planned for the feed from the start. Instead of cropping a widescreen film into a vertical one afterwards, the framing, pacing and edit are designed for how people actually watch on Instagram, TikTok and LinkedIn.

One shoot, every format

I compose each set-up so it works in both vertical and horizontal frames. That means one shoot day can be delivered as 9:16 for Reels, TikTok and Shorts, 1:1 for the feed and 16:9 for YouTube, LinkedIn or your website, without losing the subject at the edge of the frame.

Edited to stop the scroll

Social edits are cut hook-first, so the opening second or two gives people a reason to keep watching. I edit and colour grade everything myself in DaVinci Resolve, so the look stays consistent across every format.

Recent social work

For Sprout & Co I filmed their annual summer BBQ, a day of games and socialising for the whole team, and cut it into a 51-second vertical film in 9:16 for their social channels.

Selected work

Sprout & Co

Event film for social, employer brand

Two guests in straw hats pose at the Beyond the Kale photo backdrop at the Sprout & Co summer BBQ

Sprout & Co: Beyond the Kale

Event film for social, employer brand

The brief. Every summer Sprout & Co takes the whole team to one location to celebrate the year's hard work with games and time together. They wanted a high-quality film of the day for their socials, built around the staff and the community they have made.

Why it matters. A staff event is the most honest look at a company's culture. Filmed well and cut for the feed, it works as employer-brand content and as proof that people enjoy working there.

Planning a team day, summer party or company event? I'll film it for your socials.

Send an enquiry

Common questions

What formats do you deliver?

Social-first shoots are delivered in multiple formats from the same footage: 9:16 vertical, 1:1 square and 16:9 widescreen.

Do you shoot vertical and horizontal separately?

Usually not. I frame each set-up to work in both, so one shoot covers every format.

Do you edit the social cuts too?

Yes. I edit the cuts hook-first and colour grade them myself in DaVinci Resolve.

Start a project

Tell me what the film is for, roughly when and where you need it shot, and your budget range.

Send an enquiry

or email hello@sammemery.com