Brand films

Brand films for Irish companies

I direct and shoot brand films for Irish companies as a director of photography based in Dublin. Recent brand work includes Teeling Whiskey, a two-day studio launch for SOSU Cosmetics, and a five-day behind-the-scenes shoot for L'Oréal at Irish Fashion Week.

What a brand film is

A brand film tells the story behind a company: who's behind it, how the thing gets made, and why it matters. People choose to watch it on a website, at a launch or on social, instead of skipping it like an ad.

How I make them

I direct and light the shoot, then edit and colour grade the film myself in DaVinci Resolve, so the look stays consistent from camera to final grade. The films are built around the real people and places behind the brand.

Shoots range from a single location to bigger productions. The SOSU Cosmetics studio launch ran across two days with thirty models. For shoots that size I bring in a vetted crew.

For L'Oréal Professionnel I spent five days backstage at Irish Fashion Week, filming nine hair teams across nine shows, with the products first and the finished look last.

Selected work

Teeling Whiskey

Mini-documentary

SOSU Cosmetics

Two-day campaign shoot

L'Oréal Professionnel

Brand showcase, event film

Teeling Whiskey distillery building at golden hour

Teeling Whiskey

Mini-documentary

What I did. I shot a mini-documentary at the Teeling distillery in Dublin as DOP for a US production company.

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Behind-the-scenes interview lighting setup at the SOSU Cosmetics shoot

SOSU Cosmetics

Two-day campaign shoot

What I did. I shot a two-day campaign for SOSU Cosmetics with 30 models. I ran multiple cameras so every look was covered from more than one angle.

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A L'Oréal Professionnel mirror, Curl Expression bottles, a comb and a spool of twine on a styling table backstage at Irish Fashion Week

L'Oréal Professionnel at Irish Fashion Week

Brand showcase, event film

The brief. Irish Fashion Week ran nine shows, and L'Oréal Professionnel brought in a separate hair team for each one. They wanted every team shown backstage preparing models and talent, with the L'Oréal Professionnel products at the centre of the process and the finished look as the payoff.

What I did. I spent five days backstage, show by show, filming each team at work. The products come first: on the styling table, in the stylists' hands, in the hair. Then the finished look walks out.

Why it matters. Launches, shows and events happen once, in a rush, in tight spaces. Filming the product and the people together gives a brand something it can use well after the day.

Showing a product or running an event? I film behind the scenes for brands that need both in the same shot.

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Common questions

Can you handle a large brand shoot?

Yes. The SOSU Cosmetics studio launch ran across two days with thirty models. For productions that size I bring in a vetted crew.

Do you colour grade the film?

Yes. I edit and colour grade every project myself in DaVinci Resolve.

Where do you shoot?

I'm based in Dublin and shoot for brands across Ireland.

Start a project

Tell me what the film is for, roughly when and where you need it shot, and your budget range.

Send an enquiry

or email hello@sammemery.com